The Future of Google
The Malaysian blogosphere has been awash with Google Talk-related stories lately; PPS has been flooded with people wanting to blog about it -- what it can do, what it can't do, etc, etc.
But the question that i've not yet seen anyone ask is, "Why is Google doing this?"
Some very nice possible answers by Forbes:
By distributing the program, Google could also cash in on its core business of helping Internet users find information, selling advertising space on those search results. Ultimately, Google could charge advertisers extra for a "call me" button, providing consumers with a direct link to call a business they find in a search. Imagine searching on Google for details about a local restaurant and calling for reservations without leaving your search results page.
The full article is definitely worth a read.
Comments
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Posted by: Nilesh | August 25, 2005 04:36 PM
yup..there is much news about google talk. I wanted to blog about it, because I knew that google is planing for some communication device on monday, but I was late, so I never blog about it after seeing the information flooding PPS.
I think that google is trying to gain market share among search engine. Yahoo and MSN are maintaining market share mainly because of chatting program, because people who uses the chat have a search bar included. This is a very strategic move.
Yes, advertising space and calling business will also gain extra income.
But final question is that "Who is willing to switch?"
Posted by: 8dee | August 25, 2005 04:43 PM